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About Us


Dana Anspach

CFP®, RMASM, Kolbe CertifiedTM Consultant

Dana is called on by leading News and Information channels regularly to share her insight.


Dana Anspach, founder of Sensible Money, LLC, is a Certified Financial PlannerTM, Retirement Management Analyst, and a Kolbe CertifiedTM Consultant.

She has been practicing in financial services since 1995, writing for About.com as their MoneyOver55 Expert since 2008, and contributes to MarketWatch as one of their RetireMentors.

She also serves as the Chair of the Practitioner Peer Review Committee for the Retirement Management Journal, a publication issued by the Retirement Income Industry Association.

Anspach spends her time consulting, writing, and leading a team of financial professionals who provide retirement income planning and investment management services. She works closely with Sensible Money team members to ensure top quality service to all firm clients.

All Sensible Money advisors use the same planning process, which is designed to consistently identify the decisions each client can make that will have the most impact on their level of financial success.

As Dana says, "The retirement income planning process is not static; it is alive with choices and variables. To make the best decisions you need a way to understand the interactions of the choices you make and the corresponding impact on your future. You need an independent voice; information free of the influence of politics, financial products, or advertising incentivized media articles. Thus was born the vision for Sensible Money."

About.com Money Over 55

Recognized as an expert in her field, Dana writes for About.com, providing education and advice to upcoming retirees across the country.

Read Dana's latest advice and commentary