Dana Anspach · Founder & CEO
CFP®, RMA®, Kolbe Certified™ Consultant
Dana’s favorite way to play is on the back of her Harley Softail Slim riding through the curves. Dana’s roots are Midwest, born in Iowa and then spending many years in St. Louis, MO, before moving to Florida, where she went to high school and college (go Gators!) Then it was off to Colorado where she began her career as a financial planner in Grand Junction in 1995. She moved to Arizona in 2001 to head up the wealth management division of a CPA firm. She founded Sensible Money in 2011 to focus on her passion of building a brand that is all about the client. In addition, she produces educational content, such as her recently released lecture series, How to Plan for the Perfect Retirement, available on The Great Courses.
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