Our specialty is building plans that help clients transition into retirement and delivering the retirement cashflows that we have projected.
Create the freedom to live life without the thought of money.
It’s our honor.
Clients trust us with the biggest financial decisions they make.
We own our job and take responsibility for the outcome.
Out with the cookie cutter.
Canned solutions and answers? That’s not us.
We strive for service that will wow your socks off!
Laugh, play, celebrate.
That’s what our clients do, and we take time for that too.
The Sensible Money Team
Dana Anspach Founder and CEO
CFP®, RMA®, Kolbe CertifiedTM Consultant
Practicing as a financial planner since 1995, as Dana began working with people in their 50's and 60's she realized that a different type of planning was needed to align one's finances for a transition out of the work force. She founded Sensible Money with that goal in mind. She serves as the firm’s CEO. In addition she writes for MarketWatch as one of their RetireMentors, for The Balance as their Retirement Decisions Expert, and is the author of Control Your Retirement Destiny and Social Security Sense.
Dana is called on by leading News and Information channels regularly to share her insight.
Our Certified Financial Planners
CFP®, RMA®, Financial Planner
Brian has his Bachelor's of Science in Economics as well as his Bachelor of Arts in Finance from the University of Kentucky. He started his career at Chase Bank, continued his education by enrolling in the Accelerated ASU CFP® program in 2007, and holds both his CERTIFIED FINANCIAL PLANNER® and Retirement Management Analyst® designations.
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CFP®, RMA®, Retirement Income Guru
Chuck started his financial services career over 30 years ago, which has earned him the title of Retirement Income Guru here at Sensible Money. He has the knowledge and experience to design a secure retirement income for life strategy, manage wealth, and structure a tax efficient legacy plan for high net worth families. Chuck spent nearly twenty years of his career at the executive level at VALIC, AIG and Northwestern Mutual. He has his Master of Arts in Diplomatic History-Foreign Economic Policy from Ohio State University and his Bachelor of Arts in International Relations, Economics and History from American University. He holds both his CERTIFIED FINANCIAL PLANNER®and Retirement Management Analyst® designations.
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CFP®, RMA®, EA, Financial Planner
Kathy is excellent at helping clients make comparisons and define priorities. She is passionate about delivering advice from a planning framework that is focused on the client's goals and most enjoys applying her attention to detail to assist other women and their families in making sound financial decisions. She has her Bachelor of Arts in Economics from the University of Vermont, her CERTIFIED FINANCIAL PLANNER® and Retirement Management Analyst® designations, and is also an Enrolled Agent (a designation showing a specialization in taxation).
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Our Service Team
Jody has been working with Dana since 2004. She is a master at making both clients and co-workers smile. She is in charge of scheduling meetings, completing all needed paperwork and applying her eye for detail to many behind-the-scenes tasks.
Susie has a degree in Mass Communications with an emphasis in advertising and marketing from Moorhead State University in Minnesota. Prior to 2015 she spent sixteen years helping to run her family’s construction company in Park Rapids, MN. She then relocated to Scottsdale so she and her family could be closer to her in-laws.
Our Investment Partners
Brent brings more than a decade of financial and investment experience to his work in applying academic research to the development of practical and innovative portfolio strategies. Brent’s deep background in empirical finance helped form the basis for all of Asset Dedication’s modeling and analysis. Brent holds an MBA with honors from the University of San Francisco and a BS from the University of California, Berkeley.
Dan joined Asset Dedication in 2012, when his startup, AdvisorShip merged with Asset Dedication. At AdvisorShip, Dan helped numerous leaders in the independent financial planning space build their businesses with website development, online marketing, and technology integration. Prior to AdvisorShip, Dan was an independent technology and business consultant for various management consulting firms and startups. Dan earned his BS in Business Administration with a concentration in Finance from Babson College.
Jeremy Fletcher CFA
Jeremy has been in fixed income management since 1991. Most recently he co-managed the $3.5 billion fixed income investment pool at the City and County of San Francisco, where he created and implemented the strategy to deliver safety, liquidity, and yield to the pool’s constituents while providing cash flows for daily operations. Previously, he was a portfolio manager responsible for over $2 billion in fixed income assets at American Century Investments. Jeremy earned his BA in Economics/Mathematics from Claremont McKenna College and holds an MBA from the University of San Francisco.
Stephen J. Huxley PHD
A recognized leader in finance, investing and economics, Stephen has more than 35 years of experience researching and applying decision theory to real world problems. His prize-winning research in scheduling led to the development of the Asset Dedication approach, which applies a time and goals-based approach to asset allocation. His work ultimately led to the book Asset Dedication: How to Grow Wealthy with the Next Generation of Asset Allocation (McGraw-Hill, 2004), which he co-authored with Brent Burns. Stephen holds a doctorate in economics from the University of California at San Diego and an undergraduate degree in business and statistics from Ohio State University.