Why Us

Retirement is
the biggest
financial decision
you make.

Bigger than buying a car, or a home; retirement is the biggest financial decision you make. And many of the decisions that go with it cannot be undone.

Putting together the pieces that go into a retirement income plan takes skill and training that the average financial planner doesn’t have. What you need is a specialist, not a general practitioner. We’re specialists.

And remember, retirement planning doesn’t mean you must retire. It means you want to reach a point where you don’t have to go to work each day to earn a living. A point where you can choose what you want to do with your time, and how you want to contribute. The right planning helps you get there faster.

retirement income + smart planning = more retirement income
Control You Retirement Destiny: hardback book cover

We Wrote the book

Our founder, Dana Anspach, is the author of Control Your Retirement Destiny, now in its second edition. Reviews on Amazon by both consumers and other finance professionals describe it as the best retirement planning book they’ve ever read. Several personal finance professors use it as the text book for their courses.

The process we use is exactly what you see described in Dana’s book. It’s based on research and analytics, not on a hunch. The book was inspired by principles taught in the coursework that is required to acquire the Retirement Management Analyst (RMA®) designation.

Using these principles is so important to making sure a retirement plan works that planners at Sensible Money are both Certified Financial Planners (CFP®), and if they work with those near retirement, are also required to have their RMA® designation.

Focus on What Matters

Venn diagram of things you can control and things you cannot. Smart planning is in the middle.

When you focus on matters you can control, you see results.

We look at the factors that influence the success of your plan, and focus on areas where we know we can make an impact. We show you a before and after comparison so you can see which retirement planning decisions improve your outcomes. You don’t have to wonder if you’re doing the right thing; you’ll know.

We also put your proposed retirement income plan through three retirement readiness “tests” with defined parameters it must meet for us to feel confident that it will work across various market cycles. This is evidence-based planning – not guesswork.

Independent, Credentialed, Fee-Only

Would you want an advisor whose brokerage firm picks the mutual funds offered in their managed account because the mutual fund family pays to be on the brokerage firm’s platform? Of course, you wouldn’t.

What about an advisor that puts you in a “separate account” stock trading platform – which pays no attention to taxes and the impact those trades have on the rest of your finances? No thanks.

Or how about an advisor who cannot give tax advice of any kind? Many brokerage firms prohibit their representatives from coordinating taxes with the investments and financial plan.

That’s why it’s important to work with an independent firm who puts the client’s best interests (what is called a fiduciary responsibility) at the forefront of their work.

Why Hire a Fee-Only Advisor

  • No commissions
  • Experienced professionals
  • Transparent pricing
  • Credentialed advisors

About Sensible Money

  • In the United States, there are about 310,000 financial advisors.
  • About 25% are Certified Financial Planners®.
  • Approximately 6% are fee-only.
  • How many are CFPs, fee-only, and have retirement income expertise?
  • Very few. We are among those few.

Getting Started

Our services start by completing a set of online Pre-Meeting Questions. Once we receive those we reach out to schedule a complimentary introductory meeting.

All of our services start with a complimentary consult - Get Started

Schedule a Consultation

Your information below will be forwarded to Jody Hulsey who will work with you to schedule your consultation.

Thank you for your submission.